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China expanding its soft power 18, January 2008

Posted by thegulfblog.com in China, Soft Power.
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China are setting up various cultural extravaganzas in the UK and Malta to coincide with Chinese New Year. The stated goals of the events as a whole are, as ever, to strengthen cultural understanding, forge relationships etc. The events in the UK will be organised by ‘China Now’ a private venture started by, among others, Peter Wong the executive director of HSBC. The Malta festivities will be smaller in scale and appear to be a Chinese government run activity.