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The Noor Islamic Bank sign 6, October 2010

Posted by thegulfblog.com in The Emirates.

The exceptional, eagle-eyed, entertaining and engaging Economist expert Jane Kinninmont spotted a superb sign on Noor Islamic Bank in Mall of the Emirates:

We’re still banking as long as you’re still shopping.

Hmm…not sure that was their best ever slogan.

If I were in a churlish mood I might turn this into a rant about how various Gulf institutions are failing to appreciate the scale of the problems that they are in and are patently not taking them seriously. As it is, I just think it’s a good sign. Shame whoever thought of it (unless s/he has wasta) will be out of a job if and when this gets back to the bigwigs.


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