The Gulf blog

How Qatar won the World Cup 2022 3, December 2010

£££

Clearly money paid a large role. There is no denying that the two bids with the most financial backing and the worst technical reports won and that their liquidity played, in my view, a large part in this. But this is the way that it goes. They have nothing to apologise for; they simply did what they did better than the other nominees. Yes, it’s hardly an Athenian spirit of fair play, but that is the way that FIFA have set it up.

Diplomacy

Qatar is a new, rich and tiny country: a ‘pimple’ on Saudi Arabia as one recent article disparagingly described it. The vast majority of the population are ex-pats of one stripe or another who do the vast majority of the work (obviously enough). Add these facts together with a bit of semi-racial profiling and people simply assumed that the Qatari delegates would set about their work smoking shisha, eating hummus, listening to Fayrouz and walking around with a sack of cash, dolling it out.

However, the new generation of Qataris as exemplified by the bid’s director, are well educated, erudite, intelligent, savvy and successful. The fact that Qatar nearly won in the very first round of voting is a truly staggering testament to the success of their pre-vote diplomacy. Yes, of course, having deep pockets allowed grander promises to be made, but I think that it will have needed far more than that. For example, securing the sole rights to pitch their bid at the Confederations of African Football last year – locking out all other bidders – appears to have been something of a master-stroke.

Not only this but instead of England’s notion of setting up a fund which would be spent on the world’s developing countries football infrastructure, Qatar had whole stadiums to give away: many of their stadiums are modular.

The Middle East

Sepp Blatter, FIFA’s President, is – as we say in the UK – no shrinking violet. He adores the lime-light and equally adores the massive amounts of power that his job offers him.

I honestly think that one of the key factors that won Qatar the World Cup is the notion that it could – no, really – bring ‘peace to the Middle East’. However absurd the notion, however much this ignores manifest facts on the ground, however much Qatar winning the world cup would have been celebrated through gritted teeth throughout the region (i.e. intra-Arab rivalry) I believe that Sepp believes that there is a chance that this could be a catalyst for peace. Perhaps he is right?

One thing I will say is that having a date set over a decade into the future might allow negotiations to pick a point in time; a backdrop.

And Sepp, I think, can see himself going to Stockholm, collecting his Nobel peace prize and dedicating it to the power of football. Sepp is stepping down soon, he wants a legacy and Qatar’s bid with this associated ‘perk’ by some distance offers the greatest possible opportunity for fame and, essentially, immortality.

Markets

Russia winning the 2018 World Cup and Qatar the 2022 clearly shows that FIFA are adamant that the World Cup must seek out new areas of the world. The Middle East offers a modest population that already has a keen interest in football, some of whom are exceedingly rich. Moreover, Qatar has exceedingly strong links to the Indian sub-continent and, of course, to the Muslim world at large: this, perhaps, is the key (1 billion+) demographic that FIFA is aiming at.

The bid, stadiums, presentation?

Overall, I think that the presentation in Zürich made no difference whatsoever. England gave what was universally agreed to be the best presentation (including the Prime Minister, the future King and the world’s most famous footballer) and had arguably the best technical report, yet did not make it past the first round. Clearly, by the time of the presentations, all votes had already been decided.

So while Qatar’s presentation was excellent too and their stadiums are stunning, I do not really believe that these contributed significantly.